People

7th April 2021

Bounce Forward

In the UK, at least, we are about to come out of lockdown, ‘irreversibly’.

I am not a futurist and this is not meant to be about predicting what will happen. We have been in some form of lockdown for over a year and so, inevitably things will have changed. Businesses are value creating machines designed for people and made up of people and systems and 12 months is a long enough period of time to guarantee that people will have changed, in a myriad of ways, both individually and collectively.

Anyone expecting to return to a world like it was before will be quickly disillusioned, I suspect. It feels a little like one of those F1 races which after 50 laps sees the race halted for the safety car. The lights are off and the safety car is about to go back in for the racing to begin again for a 10 lap dash to the line. The earlier part of the race counts for nothing. Everyone is bunched up again. Some teams will have used the safety car to complete their pit stops with new tyres and an appropriate fuel load, others won’t. It is all to play for again and the best prepared have the best chance to steal a win, while the least prepared can throw all of their previous work away.

This isn’t all pandemic related. McKinsey estimate that the pandemic has accelerated some changes by as much as 10 years. Many businesses were struggling to keep up with the rate of change before Covid. Unless they have chosen to rapidly develop they will find themselves as relevant as a copy of yellow pages in a Google world.

Are you and your business ready to accelerate to the front when the flag drops? Can you put clear water between you and the others? Have you a strategy to keep you ahead of the pack? Are you developing as fast as the situation?

There are lots of challenges in the world but a business that is run well can benefit the world more than almost anything else, creating purpose, dignity, and wealth in honest and worthwhile work, but it is a competitive place in which to thrive. If you would like an edge and to significantly improve your business performance and expand your thinking please reach out. ian@kinnery.co.uk

Doing good by doing well.