19th May 2021

It is about more than surviving

When we hit a major crisis, it’s all about survival right?

Yes, but no, but!

Of course we have to survive otherwise it is game over, but surviving is really just the beginning.

A major crisis should cause us to do more than just batten down the hatches and get through to the other side. A crisis forces us to rethink many of the beliefs that our business or life was originally founded upon. As Horace said ‘Adversity has the effect of eliciting talents, which in prosperous circumstances would have lain dormant’.

Difficult times cause (the best of) us to adapt, learn and redefine our thinking.

As we emerge from the grips of the global pandemic, some businesses and some individuals will emerge, stronger, leaner fitter and more agile than before, whilst others will have literally hibernated throughout to emerge into a world that is radically different to the one they experienced before going to sleep.

Both will have survived but which is most likely to thrive? Which one are you?

It is not just about surviving; it is about learning. To have survived and learned nothing will leave us spectacularly ill equipped for the challenges of a much changed world.

There are lots of challenges in the world but a business that is run well can benefit the world more than almost anything else, creating purpose, dignity, and wealth in honest and worthwhile work, but it is a competitive place in which to thrive. If you would like an edge and to significantly improve your business performance and expand your thinking please reach out.


Doing good by doing well.