5th August 2020


This week a client posted a thank you on social media for the coaching they had done with me 10 years ago and that got me thinking. People often obsess about the ROI (return on investment) from any form of self development / self improvement work.

It is important , I think, that this sort of investment has a clear payback expectation. We are talking financial investment here, but even from the perspective of the individual is the investment of time in reading a book, say, going to give a return? It is important to know.
Because I work in the field of Business Coaching I guarantee that my clients will get more value than they are paying for. If not they can and must sack me. As a man of honour I cannot condone a client paying for something that isn’t working.

When I think about the client above the ROI is virtually incalculable. I wonder how many investments have we made which we are still publicly acknowledging ten years later. Within those ten years how much repeated value has the client and his business got each and every day? As this was specifically leadership coaching, I wonder how much the people who have been lucky enough to have been led by this individual have benefited and improved, and the people who work with them?
How many lives have been improved by this one individual having taken the decision to work hard on himself to get better in some way?

What is the business case for any of us to get better? When we think not only of our lives, our impact even our finances it is significant, but when we start to calculate the impact it can have on our business, our team, our spouses, our family and our connections we start to realise quite how great the return can be. Then extrapolate that number over the days, weeks and years we have before us and investing in ourselves should be a no brainer.

If you still doubt it just think how different your life might have turned out if you hadn’t learned to read, for example. What has been the ROI of the time spent all those years ago going through the hard grind of learning the three R’s?