Strategy

21st July 2021

Throwing the Dyno

In climbing circles, a “dyno” (short for dynamic) is a quick gymnastic leap to a distant hold. If you miss you can get pretty banged up. It is a way of getting unstuck when you have run out of holds to move you forwards. 

I wrote about why and how we, as business leaders, can easily, and often do, get stuck.  

Is it time to ‘throw the dyno?’ 

We often say ‘if what you are doing isnt working try something else’. The only challenge with that is that all of us have a limited menu of ‘something else’s’ to try. We only know what we know and no matter how great our imagination we can’t draw a list up of things that would never occur to us.  

Additional marketing, a new website, replacing certain team members, increasing salaries are all obvious tactics that we might think of, and they might move the needle, for a moment. But an honest root cause analysis might reveal the real problem to be you, the leader. If you are a jerk to work for, paying people more wont increase engagement. You will still be a jerk to work for with a higher cost base. 

If you don’t appeal to your team or customers, a new website might look great but you still wont attract ideal customers or team members. 

The problem isnt usually ‘out there’, with your website, team or marketing partners. The solution is generally ‘in here’, with you. How are you going to upgrade yourself and your business? If you always do what you’ve always done etc…. Throwing the dyno requires courage and faith. So does the decision to upgrade your attitude, skills and knowledge. Or you can remain stuck. 

There are lots of challenges in the world but a business that is run well can benefit the world more than almost anything else, creating purpose, dignity, and wealth in honest and worthwhile work, but it is a competitive place in which to thrive. If you would like an edge and to significantly improve your business performance and expand your thinking please reach out.

ian@kinnery.co.uk  

Doing good by doing well