18th February 2021

Worthwhile work

Anyone who has ever researched how to make a presentation will have come across the maxim that people won’t remember what you said but will remember how you made them feel. This is another example of the primacy that emotions have in our lives.

People may not remember much about the work they have done but they will remember how they felt about the work they did. How do you want people to feel about the work they do? Does it matter?

I believe, as leaders, it is a prime part of our role to help people find purpose and meaning in the work that we do, the value that we provide. Research has proven and instinctively many of us understand that people who can find purpose and meaning, above putting bread on the table, in the work that they do, will be more productive, more fulfilled, more happy, more motivated and more healthy than those that don’t.

As leaders it falls to us to articulate what makes the work that we do important and worthwhile. If we fail to consistently, insistently and persistently tell that story then we are condemning our people to clocking on and clocking off and spending the hours in between in some kind of meaningless desert, dreaming about the weekend and waiting for the next pay packet.

If that is the state that you think your people are in, take a moment to reflect how you are helping them to feel the importance of the work they do. Everyone wants to feel like a valued member of a winning team on an inspiring mission. This is the mark of an effective leader.

Doing good by doing well. A well led business will benefit the world more than almost anything else. If you would like some help in improving your business performance or just someone to talk to please reach out. We are in some of the most challenging times ever.

Don’t wish that life were easier, take action to get better You can get me on ian@kinnery.co.uk.

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